The Financial Times guide to Strategy

Synopsis
"Most CEOs claimed that they wanted to spend about a third of their time on strategy. That#146;s about 80-days in a typical working year". McKinsey Research, 2003. A strategy is an essential tool in business. How do you know what you're doing without one? But what exactly is a good strategy? How do you get one? What are the options? Which are the key concepts and models you need to know about? In the third edition of this easy-to-read and log... >Voir plus