Rupert Morgan

"- We have a report that two Italian doctors and five Albanians were killed.
- Okay, so focus on the Italian doctors," Longman ordered. "Get in touch with Rai Uno and see if there is an emotional angle - a fiancé or something.
- What about the Albanians ? the reporter asked.
- I don't care about the Albanians!" Longman shouted, "The Italians were doctors! They are heroes! The public want heroes, not dead Albanians!
- But the Albanians were doctors too - they were working with the Italians."
There was a brief silence as Longman considered the relative news value of five dead Albanians versus two dead Italians.