Frontiers in Product Innovation Strategy Access Card: Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future

Very good material for MBA and executive education participants interested in adaptative management, planet-friendly solutions, and the application of bio-mimicry to genuinely ethical and innovative product strategies. I personally very much appreciated the structure and format of the content illustrated with plenty of examples and testimonials from innovative industry leaders, short and captivating videos, hands-on learnings, and growth hacking cases.

Marie Khayat, Senior lecturer in Ethical Marketing and Employer branding, ESSEC Business School and Executive Education programs