Sheena Iyengar

It seems that you're damned if you do change, and damned if you don't. That's what makes it so difficult to find the proper balance between consistency and flexibility.

Even when we do follow the crowd, we believe we are still exceptional because our decision are driven by independent thought rather than conformity.

Time is the same for everyone. The rest depend on you.

We need others to see us as we see ourselves.