Irresistible

From Facebook to Fitbit, the digital infiltrates life: many people now spend 100 hours a month on their mobile phones. In this superb study of Internet addiction, Adam Alter anatomizes the cynicism of an industry in which compulsive lures are built into products that billionaire bosses avoid like the plague. Drawing on a trove of neuroscience, he isolates six “ingredients” of behavioural addiction, such as unresolved tension. Commendably, he also offers pragmatic pr... >Voir plus