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B to b branding creating synergies in the value chain
Résumé :
B to C brands have already reached a maturity stage while B to B brands remain in a fast-growing stage, both in terms of marketing and brand manager positions and in terms of allocated budgets for brand promotion. Consequently, one of the main goals of this book is to provide companies, schools and universities support to better promote their brands. Many organizations are subcontractors depending on their ability to win request for proposals. Without a brand strate... >Voir plus