Chip & Dan HeathDan Heath/5
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Résumé :
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.”
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas s... >Voir plus
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas s... >Voir plus
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SUCCES will be in your head and possibly in your beaviour after reading this book. Simple, Unexpected, Concrete, Credible, Emotional and Story are the different aspects the Heath brothers delve into to make ideas stick.
Nice to read, full of ... sticky ideas and practical for being able to create your owns.
Nice to read, full of ... sticky ideas and practical for being able to create your owns.
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Retrouvez le bon adjectif dans le titre - (5 - essais )
Roland Barthes : "Fragments d'un discours **** "
amoureux
positiviste
philosophique
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Thèmes :
essai
, essai de société
, essai philosophique
, essai documentCréer un quiz sur ce livre853 lecteurs ont répondu