Walter BakerMichael MarnCraig Zawada
Note moyenne : /5 (sur 0 notes)
EAN : 9780470481776
John Wiley & Sons (25/06/2010)
John Wiley & Sons (25/06/2010)
Note moyenne : /5 (sur 0 notes)
Résumé :
A comprehensive look at creating pricing strategies that work in both good economic times and bad
Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business.
Pricing is by far the most powerful profit lever that managers can influe... >Voir plus
Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business.
Pricing is by far the most powerful profit lever that managers can influe... >Voir plus
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